Omnicom has fallen back in market share, and an acquisition of Aegis would vault it right back on top along with WPP. So strategically it would make a lot of sense for Omnicom to take this step.
Quotes about wpp (4 Quotes)
It's a perfectly natural deal for these two companies, ... WPP wants to be the biggest marketing and advertising agency in the world, so from their perspective, it's a natural deal by a lot.
We're negative on media but you can't deny that it was a good statement from WPP. It looks like the acquisition of Grey Global has gone pretty well and they're upping margin targets.
WPP has delivered strong preliminary results, ahead of our forecasts and the consensus. We expect to upgrade following this morning's meeting.