Allan Adler Quotes on Reputation (2 Quotes)

The role that publishers play in terms of helping to put together the product in a way that has market appeal, in publicizing the product ... that's something that Stephen King was able to forgo by going directly to the public, based on his reputation, ... Most artists, and especially new authors, don't have that ability.

When one looks at the results so far for Stephen King, it is something of a wash, ... He simply has made back the money it cost him to pursue this means of reaching his audience with his latest work. For authors who don't have the track record, reputation and built-in audience following of a Stephen King, obviously his example is one that doesn't necessarily encourage them to go out and dismiss their publishers.