They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.
They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.
If you've got one name, Macy's, you can save a tremendous amount of money in supplies, marketing cost, advertising umbrella, promotions. You enhance your margin because you're buying more. It's just a fantastic way to do things,
There's a tremendous profit margin on the tchotchkes they're selling and I understand the appeal of that. But the most valuable thing that Tiffany has is their brand name. You can't be everything to everybody.
© 2020 Inspirational Stories
© 2020 Inspirational Stories