Jessie Stricchiola Quotes (4 Quotes)

In some ways I think this case is a really good first step toward industry-wide acknowledgement that the click-fraud issue is a legitimate one. But does this settlement mollify the problem No. It doesn't make any of the worries go away.

I've been on the phone with clients crying because the competition is running them out of business, at 20,000 and 30,000 a month, by continually clicking their ads.

Everyone in this industry agrees click fraud exists, and everybody agrees that advertisers should not be billed for it. At the end of the day, the question becomes 'what constitutes a fraudulent click, and who works to determine that' Up until this point,

We've seen a consistent downward trend in responsiveness to submitted activity.