The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.
The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.
We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,
© 2020 Inspirational Stories
© 2020 Inspirational Stories