Tom Ortenberg Quotes (12 Quotes)

We're never going to outspend the competition in the marketing or production of a movie. What we can do as well or better than the studios ... is a realistic, gut-level, visceral horror movie that doesn't rely on special effects.

The reason we believe we have a great chance of actually winning the best-picture Oscar is because people are passionate about the movie. With all due respect to the other best-picture nominees, all of which are terrific and of great merit, there's a sense that people admire and respect the other nominees, but they are passionate about Crash .

One of the most important lessons everyone can take from 'Fahrenheit 911,' whether they support the war in Iraq, oppose the war or are undecided, is that we need less censorship in this country, not more.

The awards season attention that Crash has been getting continues to help drive DVD sales.

A Best Picture nomination and win will mean several hundred thousand additional DVD sales and higher TV and foreign rights.

To its supporters, the passion that the film creates is really unlike the feelings that any other film has generated among its supporters in the last seven years. That passion among its supporters is what gives us a great chance at victory on March 5th.

The SAG mailing is something nobody had ever done. It was a very effective and cost-efficient opportunity.

There was no sense going into the belly of the beast. We wanted to make this an important film with an important message.

Our economic model is much different than the studios. When a Rob Zombie movie like 'The Devil's Rejects' grosses 17 million, or Eli Roth's first movie grosses 20 million, that's very successful for us.

Everything has dovetailed nicely. Our goal was always to get the right people to see the film and everything else will take care of itself because the movie speaks so eloquently for itself.

The two most important things about our campaign were getting 'Crash' to be seen by everyone who needed to see it and then reminding them of how 'Crash' made them feel.

It's a very effective and cost-efficient way to bring Crash to the people who need to see it. The most important part of the awards process is the movie itself.