There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
More Quotes from David Ogilvy:
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.David Ogilvy
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.
David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising... If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David Ogilvy
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